Video: 3 Secrets to Success for Monetizing Live Streams
Beyond all the technical and technological challenges of streaming large-scale events is the bottom-line necessity of getting them seen and making them profitable. In this clip from the 2015 直播峰会, DaCast VP Greg Ellis offers three essential tips for monetizing live event streams: Replay, 预售, and providing clear instructions to get less internet-savvy viewers past the paywall and on to the live content you're delivering.
观看完整的小组演讲， 将直播转化为利润，摘自2015年直播峰会.
了解更多关于2016年直播峰会的信息.
请阅读以下文字记录:
菲利普·尼尔森: What are the three most important things for them to write down on their notebooks or in their laptops to turn the corner and take their webcasting and streaming from something that's costing them money to something that's making them money?
格雷格·埃利斯: 总是有一个重放选项. Figure out a way to package and offer a replay for a live event. 不需要写很长. 它可以是一次重放. 重放一遍. 它是一个全球观众. People aren't in the same hour of their day when the event happens live. You'll get a much, much bigger overall audience, number one.
第二，至少提前一个月预售. 只是, 再一次。, my comment earlier about doing the same kind of promotion that you would if you were a concert promoter in your local town. You don't start promoting two days before your live event. 没人会找到的. 你预售.
第三个是预售之后, make sure wherever your player is with the paywall you have clear links to instructions about how to walk through the buy because grandma, 爷爷, 我不用这个是因为关系. 我想到了我妈妈. 87 years old and she thinks the browser window is the internet and she punches things so when she has a problem it's, “好的妈妈. 你打了什么??“你走过这个.
Customers on pay-per-view have a lot of these same issues. 他们不知道如何描述他们的问题. They don't know how to get through the paywall a lot of times. 我们的付费墙，我们试图让它变得简单. Cling and Vindicia both offer much more sophisticated and easier to use paywalls than ours. Like I said, our business is streaming, not the paywall particularly. Have clear instructions on how to get through the paywall, 如何购买, 开放你的付费墙, 30 minutes before you start doing pre-event programming just like all major sports events do so people can come on and get excited. Then you can couple that with your regular marketing to promote last minute excitement through social media.
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